Give Me Media

How Google sent United Airlines stock plummeting
September 11, 2008, 2:45 pm
Filed under: Google, PR, search marketing | Tags: , , ,

I’ve been watching a fascinating story unfold in the US this week charting how a mixup on Google sent the share price of United Airlines plummeting by a massive 76 per cent. The event triggered an emergency halt in trading earlier this week as automated trading systems began a mass sell-off of United Airlines stock.

It all came about after a nearly six-year-old story detailing the airline’s bankruptcy filing in 2002 on the Sun Sentinel’s web site found its way back into Google’s news cycle which in turn was picked up by Bloomberg and the rest, as they say, is history. The Tribune Company, which owns the Sun Sentinel and other US newspapers has since removed the offending article from its archives.

I read the story before it was removed and despite it being clearly dated from 2002, and was clearly related to events in 2002 it still managed to wipe $1bn of the value off the airline in a matter of minutes.

Above all this shows just how important Google has become in the communications landscape today, and its no longer enough to simply assume that as long as your profile in the traditional media is good, that you can ignore what’s happening online, and in particular what Google thinks of you.

The United Airlines example will not be the last, and for people in the communications industry arguing over the technicality of Google’s algorithms that contributed to this, and how the story got republished is missing the point in a big way. What Google thinks of your brand, and how it is represented has a massive impact on your bottom line, so it’s about time you did something about it. Just ask United.


Attention all graduates!
August 11, 2008, 10:21 am
Filed under: Diffusion, PR, PR jobs | Tags: , , ,

At Diffusion we naturally believe that Public Relations offers one of the most stimulating, rewarding and intellectually challenging career choices for graduates.  We’ll be opening applications for our 2009 Graduate Programme in December, but due to impressive client growth we have an opportunity for two exceptional graduates to join the Diffusion team this September.

So what are we looking for? Well we’re not ashamed to say our standards are very high – you will need a First or 2:1 degree from a leading University. What’s more important than what you studied is a genuine interest in communication. That means a passion for the media, for writing, for speaking and a demonstrable understanding of the PR process in the 21st Century.  As you’ll be joining an agency at the leading edge of innovation in digital communication, an enthusiastic and natural affinity to all things online is essential.

PR is an industry where people buy people, so as well as holding all these attributes you also need to be likeable, engaging, and credible, generate trust and ooze common sense and creativity. As we said, our standards are high.

So what do we offer?  Firstly a commitment to training and development.  At Diffusion you won’t spend most your time scanning coverage and writing reports. We will ensure you receive intensive education in PR practice so you can also quickly start making a genuine and satisfying contribution to the success of client campaigns.  As well as internal training from some of the leading PR practitioners in the UK, we also invest in external training in areas such as video production and web design, equipping you with the skills that are essential for pioneering PR today.

Our culture is supportive and open and we thrive on creative ideas, entrepreneurial spirit and humour. By joining a young and rapidly growing agency, you will be perfectly placed to enjoy rapid career and earnings growth.

Do you think you measure up? Then please send your CV and a covering letter to Daljit Bhurji, Managing Director, Diffusion at  

For more information on our Talent Management approach and benefits packages click here.

Closing date: 28 August 2008: No recruitment agencies please

Diffusion is hiring!
May 8, 2008, 8:43 am
Filed under: Diffusion, PR, Uncategorized | Tags: ,

Can’t get no satisfaction? Following a string of recent client wins the Diffusion team is growing! We are looking for talented and ambitious individuals to help drive and implement next-generation communication campaigns built around our media relations, Social Media and Search marketing core. Please see our current vacancies below. We’re always on the look out for the best talent across the industry so if you’d like an informal chat about how we could help grow your career, drop me an email.

I thought PR was about more than just endless cold-calling? We’ll we think you’re 100 per cent right. At Diffusion we’re looking for a candidate who wants to build their career within a 21st Century PR and Communications agency. As an ambitious graduate with a strong academic record, you will have over a year’s PR experience under your belt either in-house or in agency. You’ll also be an enthusiastic ‘digital native’, with familiarity with all things Social Media second nature.

Working across our Digital practice you will have an insatiable hunger to get real results through both media and Social Media relations. You will have equal enthusiasm for both consumer and business campaigns, for household names and new start-ups, relishing the challenges they each present.

At Diffusion through our commitment to training we will future proof your career. You will be equipped with both the traditional and online skills needed to deliver communication campaigns that really connect, both today and tomorrow. As a crucial part of a new agency you will have a unique opportunity to rapidly grow your career in a dynamic, entrepreneurial environment and carve out your own niche. Or you could carry on updating that call-round report.

To apply and for further information, please send your CV to For more information on our Talent Management approach and benefits packages click here.

Closing date: 5 JUNE 2008: No recruitment agencies please.


You really need a fresh challenge. With over three years as a PR professional you have an address book bulging with media contacts across the digital media, marketing, technology and national press. You have a real interest in how brands are using the web to engage with customers and a real desire to represent the companies who are pushing the boundaries of marketing services innovation. As an account manager you have demonstrated you can build relationships with senior decision makers based on trust, honesty and confident and considered client counsel.

Now you’re asking yourself – what next? As a Campaign Manager at Diffusion we promise you three things: innovation, responsibility and real job satisfaction. By working with leading players in our Marketing Services practice, you will be given the opportunity to help shape and deliver innovative campaigns. These will use your skills and love of media relations enhanced through the latest techniques in Social Media and Search.

You will be given the responsibility to manage and grow your own team and portfolio of clients through extensive involvement in new business development. You’ll not only get job satisfaction from doing brilliant work with great colleagues for fantastic clients, though we think that always helps. Through our commitment to Talent Management we offer fast-track career development to the brightest and you’ll be rewarded with a progressive salary and benefits package. Is this the challenge you’re looking for?

To apply and for further information, please send your CV to For more information on our Talent Management approach and benefits packages click here.

Closing date: 5 JUNE 2008: No recruitment agencies please.