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Yahoo!, Microsoft, Google, News Corp – a deal done in 3 weeks?
April 10, 2008, 3:42 pm
Filed under: Google, Microsoft, News Corp, search marketing, Yahoo! | Tags: , , , ,

The bidding for Yahoo!’s future took another twist today when it emerged that Rupert Murdoch’s News Corp was trying to work with Microsoft to find a way they both could get their hands on Yahoo!.

Yahoo!’s rejection of Microsoft’s $31-a-share-offer earlier this week did not please a number of Yahoo!’s investors. Piper Jaffray analyst Gene Munster asked 20 of Yahoo’s Institutional investors their opinion and the majority said they would prefer to deal with Microsoft on that offer, than do no deal at all. The growing feeling among Silicon Valley investors is that a deal will be completed in the next 3-4 weeks.

What that deal will be and what good it will be to whom, remains to be seen. Google is remaining omimously quiet although, Yahoo! is about to turn over three per cent of its US search queries advertising inventory to Google in a two week trial – clearly a little detail that – if you were cynical – might say is being done to annoy Microsoft during its pursuit.

Difficult as it is to keep up with all the twists and turns – Jemima Kiss over at the Guardian has summarised key events here in a neat timeline.

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