Give Me Media


Waiting on the world to change
December 24, 2007, 12:43 am
Filed under: ITV, News Corp, online TV | Tags: , ,

So the bloated festive season draws in and a year of plotting and future-proof strategies look to be falling into place, the world must now wait until Jan 2nd to see how things will begin to shake out in the media world, 2008 billed to be the big year for social media, Internet TV, and traditional media players sinking or swimming.

This post will address one of those issues: how and where News Corp goes from here. With Dow Jones under its belt Murdoch has the green light to change the landscape for newspaper publishers and online media again for good, and it’s just a matter of time (rumour has it end January, about the same time as the UK government will rule on what News Corp will have to do about it’s stake in broadcaster ITV) until WSJ online is freed up. That whole side of the business will play itself out, but for News Corp, it’s just the starting point and it will take most of 2008 to get all the building blocks in place. So rivals have a little time to get in on the act – and will need to before it’s too late. Next on the agenda for News Corp is rumoured to be the video gaming world domination – but is there anything in that?

In any case we have a US election to look forward to and at the moment it’s all wide open. It will be interesting to see how things have changed since Bush’s victory and will change beyond the end of next year.

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